In the internet age, online searches for the best local physicians are the primary way most patients find new providers. A simple Google search is the first step most patients take when they need healthcare services. How highly your practice ranks in the search results will play a big role in the number of patients you gain. The primary objective should be to rank among the top three, any lower will see drastic diminishing returns.

The process of improving your rankings within the search results is known as Search Engine Optimization (SEO). Here are 3 ways you can improve your SEO rankings:

1. Your specific location

Patients will often look for a healthcare provider based on location; these searches are based on the city they are currently in, in order to find a practice nearby. Thus, it is important to develop an SEO strategy where your website is optimized to include content related to your specific geographical location. This will include mentioning city, the exact location, and contact information. You’ll also want to ensure your practice is shown in the right location on Google maps. Because it requires expertise in local search techniques, you can partner with a Perth SEO agency that can optimize your online presence effectively.

2. Keyword research

Another important aspect of a successful SEO strategy is ensuring it does not become stagnant. This is a very dynamic area within marketing, highly dependent on having the right keywords research, which can change drastically on a regular basis based on current trends. It is up to you to keep your finger on the pulse and ensure that the latest keywords are reflected within the content on your website. The latest keywords will need to be monitored constantly, with website content being created around them in order to maintain relevancy within the search engine algorithm.

3. Low-competition keywords

The biggest problem with SEO is just how competitive it is; yours is not the only practice seeking to optimize its strategy in this area in order to gain an edge on the competition. The best thing, then, is to find and focus on low-competition keywords, ones that not many others are using in their content. This is easier said than done, however, as it involves staying one step ahead of the competition and using keywords that others haven’t found yet.