Running the Facebook page for a medical practice can be dull and tedious. Posting the same updates over and over again just to keep visitors engaged. While it is a cheap and effective marketing tactic, most practices, and businesses in general, do not invest much into it, leading to their Facebook marketing strategy growing quite stale over time.

Organic Facebook activity is not always considered a primary source of lead generation for medical organizations; however, it is still worth it to try and make your page stand out as much as it can. Here are 5 tips for boosting your Facebook marketing:

#1: Video

Video is a very important marketing tool and its effectiveness can be quite surprising. According to some studies, 71% of people spend more time watching online video compared to 2018, making it the most dominant form of internet media. Facebook video, especially if it is optimized for mobile devices, can also increase brand awareness by 67%.

All of this makes video an essential tool for reaching the widest possible audience. It would be a great addition to incorporate an ai video generator and make more engaging videos. For creators and brands, utilizing features like an audio waveform visualizer can enhance viewer retention and make the content more shareable.

#2: Video cover image

An aspect of Facebook that everyone might not be familiar with is the ability to use a video as your cover image. It is a very simple way of making your page more attractive to visitors who might not be fully convinced that they want to follow you.

The video does not even have to be professionally made, though it can certainly help. The important thing is to have movement on your profile, as it is proven to be more effective than a static image.

#3: Animated profile picture

Sticking to the subject of movement, Facebook also allows users to have animated profile pictures. This is done by using GIFs, which can be easily found or made online.

It might be better to have either your profile picture or cover photo be animated, as too much movement can be distracting or seem unprofessional.

#4: Pin posts

Often on Facebook important posts and announcements can get lost in the hustle and bustle of a busy Facebook profile. An easy workaround for this is offered by Facebook in the ability to pin posts to the top of the page. Keeping important announcements or information that might be important to patients pinned to the top of the page is a fantastic strategy to ensure they don’t get lost.

This can be done by clicking on the ellipses at the top of the page to open up the options.