With how deeply ingrained the internet has become into most people’s lives, medical practices need to ensure they have a strong and engaging online presence. Making a website that is attractive and engaging involves including certain elements that, when combined, create the best user experience.

Here are 6 crucial components of a good medical website design:

1. Ease of navigation

For most visitors to your practice website, how easy it is to navigate will make or break the experience. As a patient looking for information regarding a condition it can be annoying if the website does not make it clear where to look and the same applies for patients looking to book an appointment.

Good design makes it easy for users to move between pages and find exactly what they are looking for. A tried and tested method for this is to have a header at the top of the page, with information organized into simple drop down menus.

2. Engaging content

In making a medical practice website, content might not be at the top of your list of priorities. This is a mistake as well written and engaging content is crucial. The content you showcase on your website tells the story of your practice, and the services that you offer.

For content to be engaging it has to be digestible. Rather than a large wall of text, break it up into paragraphs with headings and keep the sentences short, to make it easier to read. Presenting the information in lists will make it even easier to digest. It is also important to maintain a certain standard of quality in the actual writing; spelling errors and grammatical mistakes can make your practice look unprofessional. To ensure all content meets your standards, have multiple people proofread everything before it goes live on the website.

3. Images

Visual images are a very important aspect of successfully marketing your business. What that means for your website is that you need to include high-quality images, possibly created with a poster maker, to complement the written content and make the website more engaging.

In the “About Us” section of the website, include headshots of the team to introduce them to patients. Photos of the office, including areas such as the waiting room and exam room, to let patients familiarize themselves with the practice.

4. Short videos

Video is another important marketing tool. Many people prefer video over written content when looking for information and so incorporating it into your website design is crucial to keeping visitors engaged. Videos can explain the services you offer or introduce your practice to prospective patients. However, If you are short of budget for video production there is an easy way out. You can easily convert any text into a video using a text to video AI tool in no time to create a video exactly the way you desire.

Other uses for video include short patient testimonials which can really help create a friendly and communal vibe for around your practice.

5. Calls-to-action

The goal of your medical practice website is to convert visitors into patients. Calls-to-action (CTAs) are crucial to doing this. These include prompts such as “Call Us” or “Book an Appointment” strategically placed in prominent positions on pages to encourage patients to perform those actions.

It is also important that your CTAs include various different mediums, as not all patient will be comfortable reaching out in the same manner. Rather than pushing away patients that are uncomfortable contacting the practice in certain ways, you want to include a variety of options so that those patients can reach out however they want to. While pleasing everyone is impossible, it certainly doesn’t hurt to try.