Increased competition, lower reimbursement and evolving patient preferences are just a few of the many, many challenges making it harder to thrive as a medical practice, and a global pandemic certainly did not make things any easier. To continue standing out in such a crowded field it is important for providers to renew their focus Read more…
Healthcare Marketing
Healthcare Social Media Trends for 2022
The ever- growing popularity of social media has led it to over 4 billion users worldwide, with 72% of Americans using some type of social media in 2021. This growth has made it essential for any medical practice to have a social media marketing strategy. As part of this strategy, you need to be aware Read more…
5 Important Factors to Consider When Hiring Your Next Practice Manager
A good practice manager can take your practice to the next level. Finding the right fit, however, is easier said than done. For the most part, hiring a manager at all is among the most overlooked steps in building a medical practice. The first challenge is that physicians, especially those in smaller practices, are far Read more…
5 Strategies for Patient Acquisition in 2022
Competition among healthcare providers is fiercer than ever. What this means for small practices is that they must be looking for and implementing innovative new strategies for acquiring new patients ahead of the competition. Patient retention is just as important as before of course, but new patient acquisition is equally as important, maybe even more Read more…
Optimizing the Patient Digital Experience
The ongoing advancement of technology has not left healthcare untouched. The technological revolution has changed the way most people interact with healthcare, and the pandemic has only increased our reliance on digital channels due to social distancing rules and lockdowns. To keep up with patient demands and expectations, providers must now offer a seamless, personalized Read more…
A Simple Guide to Personalizing Your Practice Website
The relationship between a doctor and their patient is a very personal one. A lot of us bare our most intimate secrets when going to the doctor, hoping to find someone that can help us. A lot of practices forget this when designing their websites. While a professional look is ideal for a medical practice Read more…
8 Important Features of Practice Management Software
Running a successful medical practice is an extremely difficult and labor-intensive process involving many moving parts and complex workflows. Thus, anything that can streamline the process is extremely valuable. Improving efficiencies and simplifying workflows is necessary for improving the performance of the practice. Office management tools have existed for decades, but they are simply not Read more…
4 Tips for Driving Sales of Health Related Products Online
While patient visits remain the main source of income for most medical practices, specialties such as dentistry, dermatology, and family medicine have access to an alternate revenue stream in the form of selling health-related products. Most practices that engage in this business will already have mastered in-office promotion, though online marketing remains a challenge. Keep Read more…
3 Tips for Converting Website Visitors into Patients
A well-designed practice website is an important part of leaving a good first impression. The more important aspect of a practice website, however, is converting visitors into actual patients. The objective of a website, as with all digital marketing efforts of the practice, is to drive growth by converting visitors into customers. Should potential patients Read more…
Marketing Healthcare to Gen Z
Gen Z might be the most stressed generation yet. The internet provides constant exposure to the doom and gloom of the modern world; mass shootings, sexual harassment, a global pandemic, etc., so they have a lot on their minds. With so many terrible events on their minds all the time, it should come as no Read more…