Given how often private practice ownership changes hands, proper succession planning is absolutely critical for a successful transition. Many physicians don’t pay much attention to this aspect of practice management, which can cause many difficulties should ownership quickly change hands, such s in the case of a death or sudden retirement. This lack of planning Read more…
Improving Patient Engagement
COVID-19 cases might be on the decline, but physicians still have many problems to face before they can relax. Some of these problems were caused by the pandemic, yes, but many were present even before. Staffing shortages, burnout, increasing demand for telehealth and a continuing lack of interoperability have physicians struggling to reach pre-pandemic levels Read more…
The Importance of Local Search Marketing
A strong digital marketing strategy is absolutely imperative for any healthcare business. An essential part of that strategy is recognizing the importance of local search marketing. If you’re website is not optimized for local searches, you are missing out on an audience that is easy to convert. After all, local healthcare customers can’t find your Read more…
5 Facebook Marketing Tips for Medical Practices
Running the Facebook page for a medical practice can be dull and tedious. Posting the same updates over and over again just to keep visitors engaged. While it is a cheap and effective marketing tactic, most practices, and businesses in general, do not invest much into it, leading to their Facebook marketing strategy growing quite Read more…
Lesson Learned From EHR Down Time
Abstract An unexpected downtime in an electronic health record system can be dangerous to patients and result in data loss or compromise. This article examines a downtime of National Institutes of Health Clinical Center’s EHR system. It presents the methodology of review, a description of event, lessons learnt, and possible process and policy changes that can Read more…
The Importance of Local Business Directories for Healthcare Marketing
A PatientPop survey from 2021 found that more than 60% of patients will go online sometimes or often to look for healthcare services. These patients most frequently use healthcare organization websites and search engines to do so. As a practice, it is essential that you have a strong presence wherever patients are looking for care. Read more…
Web Design Tips for Healthcare Practices
In our modern digital age, a business’ website is its primary means of leaving a positive impression on potential customers. The same holds true for any medical practice; an engaging and interactive website that offers patients all of the information they would need is an absolute must. Medical practitioners often get this aspect of running Read more…
Young Adults and the Personal Health Care Experience They Want
The world has experienced a great deal of upheaval over the last two years. The COVID-19 pandemic has caused dramatic shifts across society as a whole, and the healthcare industry has not managed to escape this upheaval. The expectations patients hold for their healthcare have shifted; where once value-based care was the main driver of Read more…
CSF Grand Rounds: Covid data, second boosters, investing in future health
UCSF’s Department of Medicine Grand Rounds on April 7, 2022 included (from left to right): Bob Wachter, Caitlin Rivers and Ezekiel Emanuel. Illustration by Molly Oleson; photos from screenshots of live event. Dr. Bob Wachter, chair of the University of California, San Francisco’s department of medicine, held Grand Rounds today with Dr. Caitlin Rivers, the Read more…
5 Surprising Digital Health and Wellness Trends to Follow in 2022
With the pandemic hitting us, the world was locked down, and everything went digital. Now that the conditions have started to improve, people are still sticking to the digital mode. Whether buying groceries or consulting a doctor, people want to do it from their homes. Our comfort levels increase as technology improves, which is why Read more…