In the internet age, online searches for the best local physicians are the primary way most patients find new providers. A simple Google search is the first step most patients take when they need healthcare services. How highly your practice ranks in the search results will play a big role in the number of patients Read more…
Strategies for Patient Collections
Turning patients over to collections can be an unpleasant experience for all involved. Sometimes, however, practices are left with no choice. To maintain profitability and keep doors open, practices need to continue receiving payment for the services they provide; thus, it is important to have a proper strategy in place for patient collections. Mistakes to Read more…
5 Strategies for Patient Acquisition
A marketing strategy is essential to running a successful business of any sort, including a healthcare practice. Patient acquisition is an area where practices can never rest, as patients are the very lifeblood of their business. However, marketing can be expensive, and figuring out how to successfully market your practice can put undue stress on Read more…
Marketing Healthcare to Gen Z
Gen Z might be the most stressed generation yet. The internet provides constant exposure to the doom and gloom of the modern world; mass shootings, sexual harassment, a global pandemic, etc., so they have a lot on their minds. With so many terrible events on their minds all the time, it should come as no Read more…
5 Healthcare Marketing Trends to Watch
In 2022, no medical practice can afford to be lax when it comes to marketing; falling behind in this regard means losing patients to others who are doing better. A key component of marketing is a forecast of future trends. A new year brings with it renewed competition, as other practices will be looking to Read more…
A Day In The Life Of A Practice Manager
Practice management plays a critical role in improving the overall operations of medical practice. This function also collects data that enables organizations to offer a better quality of care to their patients, increase revenue, and create a sustainable model for growth. Healthcare businesses operate in a frenzied environment that requires clinicians to provide value-based care, Read more…
COVID19 and the Need for Health Care Reform
The outbreak of the COVID-19 pandemic has transformed the face of healthcare globally, bringing into focus the need for significant healthcare reforms that will eventually promote universal access to affordable care. The U.S. healthcare industry has faced incredible challenges in the wake of this pandemic and is expected to come across even more. The way Read more…
4 Steps for Improving RCM Efficiency
Revenue cycle management (RCM) is an important process for running a thriving practice. The financial, and ultimately administrative, the success of any practice is a function of how well designed and efficiently enacted its RCM system is. Fortifying the financial front is crucial for a number of obvious reasons, like designing and employing marketing strategies Read more…
8 Medical Coding Errors to Avoid
Both the government and private insurers are becoming increasingly stringent when it comes to medical billing practices, with audits revealing cases of both fraud and abuse. While providers deserve to paid in full for the services they provide, it is essential that billing practices that might be construed as fraudulent or abusive be avoided. This Read more…
Tips for Telehealth Coding
There’s nothing more frustrating than rendering service and not being paid. Here are a few tips to help you properly conduct and document telehealth services. Telehealth is the new normal of the American healthcare industry, especially in the wake of the novel coronavirus pandemic. But, there’s nothing more frustrating than rendering service and not being Read more…