Running the Facebook page for a medical practice can be dull and tedious. Posting the same updates over and over again just to keep visitors engaged. While it is a cheap and effective marketing tactic, most practices, and businesses in general, do not invest much into it, leading to their Facebook marketing strategy growing quite Read more…
Lesson Learned From EHR Down Time
Abstract An unexpected downtime in an electronic health record system can be dangerous to patients and result in data loss or compromise. This article examines a downtime of National Institutes of Health Clinical Center’s EHR system. It presents the methodology of review, a description of event, lessons learnt, and possible process and policy changes that can Read more…
The Importance of Local Business Directories for Healthcare Marketing
A PatientPop survey from 2021 found that more than 60% of patients will go online sometimes or often to look for healthcare services. These patients most frequently use healthcare organization websites and search engines to do so. As a practice, it is essential that you have a strong presence wherever patients are looking for care. Read more…
Web Design Tips for Healthcare Practices
In our modern digital age, a business’ website is its primary means of leaving a positive impression on potential customers. The same holds true for any medical practice; an engaging and interactive website that offers patients all of the information they would need is an absolute must. Medical practitioners often get this aspect of running Read more…
Young Adults and the Personal Health Care Experience They Want
The world has experienced a great deal of upheaval over the last two years. The COVID-19 pandemic has caused dramatic shifts across society as a whole, and the healthcare industry has not managed to escape this upheaval. The expectations patients hold for their healthcare have shifted; where once value-based care was the main driver of Read more…
CSF Grand Rounds: Covid data, second boosters, investing in future health
UCSF’s Department of Medicine Grand Rounds on April 7, 2022 included (from left to right): Bob Wachter, Caitlin Rivers and Ezekiel Emanuel. Illustration by Molly Oleson; photos from screenshots of live event. Dr. Bob Wachter, chair of the University of California, San Francisco’s department of medicine, held Grand Rounds today with Dr. Caitlin Rivers, the Read more…
5 Surprising Digital Health and Wellness Trends to Follow in 2022
With the pandemic hitting us, the world was locked down, and everything went digital. Now that the conditions have started to improve, people are still sticking to the digital mode. Whether buying groceries or consulting a doctor, people want to do it from their homes. Our comfort levels increase as technology improves, which is why Read more…
How to Avoid MIPS Penalty
The MIPS program has entered its 6th year, and the 2022 program final rule has outlined the performance thresholds and reporting requirements. The minimum performance threshold is set at 75 points. That’s a steep increase from the 3 points required in 2017 when the program started. Eligible clinicians will incur a 9% penalty deduction for Read more…
2 Pros and Cons of Locum Tenens Work
Locum Tenens refers to physicians who fill in for physicians, temporarily, for a short period of time. This form of work can be especially lucrative for medical practitioners, especially during the ongoing physician shortage. Since it began, this industry has grown exponentially and there are now thousands of practitioners all across the US working locum Read more…
The Benefits of After Hours Booking
The administrative burden placed on physicians is at an all-time high. Regulatory requirements surrounding reporting and documentation are increasing in stringency, meaning physicians themselves now have a lot more on their plates than simply caring for patients. Alongside these strict regulatory requirements, many practices are also faced with a deluge of phone calls from patients Read more…