If you want to skyrocket the visibility of your healthcare site, you need to come up with an effective content marketing strategy. Yes, you have heard right! Optimizing healthcare site content is important to increase its online visibility, drive conversions, and generate leads for your business. Understanding all the ins and outs of content optimization Read more…
Digital Marketing
Why Having Your Own Private Practice Blog is Important
The schedule of a private practice owner is incredibly hectic. You’re dealing with billing, finances, employees and struggling to even find the time to see patients. You might be wondering, then, why you should find the time to start your own blog? The last thing you want to do with such a tightly packed schedule Read more…
3 Tips to Upgrade Your Healthcare Marketing
Increased competition, lower reimbursement and evolving patient preferences are just a few of the many, many challenges making it harder to thrive as a medical practice, and a global pandemic certainly did not make things any easier. To continue standing out in such a crowded field it is important for providers to renew their focus Read more…
The Most Popular Websites for Patient Reviews
Finding the perfect doctor for your needs can be a long and arduous process. A patient-physician relationship is a delicate and extremely private one; it takes a great deal of time and trust to build. Naturally then, most patients prefer to do their own extensive research before taking the first step and booking an appointment. Read more…
Using Telehealth to Engage Senior Patients
Senior patients have, by and large, embraced telehealth. Surveys have found that over 60% of Medicare eligible seniors enthusiastically took to telehealth during the pandemic, and that senior usage of telehealth services increased by 300% over the course of the pandemic. Telehealth has, in many ways, already gotten senior patients more engaged in their healthcare; Read more…
Healthcare Social Media Trends for 2022
The ever- growing popularity of social media has led it to over 4 billion users worldwide, with 72% of Americans using some type of social media in 2021. This growth has made it essential for any medical practice to have a social media marketing strategy. As part of this strategy, you need to be aware Read more…
5 Strategies for Patient Acquisition in 2022
Competition among healthcare providers is fiercer than ever. What this means for small practices is that they must be looking for and implementing innovative new strategies for acquiring new patients ahead of the competition. Patient retention is just as important as before of course, but new patient acquisition is equally as important, maybe even more Read more…
Optimizing the Patient Digital Experience
The ongoing advancement of technology has not left healthcare untouched. The technological revolution has changed the way most people interact with healthcare, and the pandemic has only increased our reliance on digital channels due to social distancing rules and lockdowns. To keep up with patient demands and expectations, providers must now offer a seamless, personalized Read more…
A Simple Guide to Personalizing Your Practice Website
The relationship between a doctor and their patient is a very personal one. A lot of us bare our most intimate secrets when going to the doctor, hoping to find someone that can help us. A lot of practices forget this when designing their websites. While a professional look is ideal for a medical practice Read more…