Health IT

A strong digital marketing strategy is absolutely imperative for any healthcare business. An essential part of that strategy is recognizing the importance of local search marketing. If you’re website is not optimized for local searches, you are missing out on an audience that is easy to convert. After all, local healthcare customers can’t find your Read more…

Running the Facebook page for a medical practice can be dull and tedious. Posting the same updates over and over again just to keep visitors engaged. While it is a cheap and effective marketing tactic, most practices, and businesses in general, do not invest much into it, leading to their Facebook marketing strategy growing quite Read more…

Abstract An unexpected downtime in an electronic health record system can be dangerous to patients and result in data loss or compromise. This article examines a downtime of National Institutes of Health Clinical Center’s EHR system. It presents the methodology of review, a description of event, lessons learnt, and possible process and policy changes that can Read more…

A PatientPop survey from 2021 found that more than 60% of patients will go online sometimes or often to look for healthcare services. These patients most frequently use healthcare organization websites and search engines to do so. As a practice, it is essential that you have a strong presence wherever patients are looking for care. Read more…

In our modern digital age, a business’ website is its primary means of leaving a positive impression on potential customers. The same holds true for any medical practice; an engaging and interactive website that offers patients all of the information they would need is an absolute must. Medical practitioners often get this aspect of running Read more…

UCSF’s Department of Medicine Grand Rounds on April 7, 2022 included (from left to right): Bob Wachter, Caitlin Rivers and Ezekiel Emanuel. Illustration by Molly Oleson; photos from screenshots of live event. Dr. Bob Wachter, chair of the University of California, San Francisco’s department of medicine, held Grand Rounds today with Dr. Caitlin Rivers, the Read more…

With the pandemic hitting us, the world was locked down, and everything went digital. Now that the conditions have started to improve, people are still sticking to the digital mode. Whether buying groceries or consulting a doctor, people want to do it from their homes. Our comfort levels increase as technology improves, which is why Read more…

The MIPS program has entered its 6th year, and the 2022 program final rule has outlined the performance thresholds and reporting requirements. The minimum performance threshold is set at 75 points.  That’s a steep increase from the 3 points required in 2017 when the program started.    Eligible clinicians will incur a 9% penalty deduction for Read more…

The administrative burden placed on physicians is at an all-time high. Regulatory requirements surrounding reporting and documentation are increasing in stringency, meaning physicians themselves now have a lot more on their plates than simply caring for patients. Alongside these strict regulatory requirements, many practices are also faced with a deluge of phone calls from patients Read more…

In the internet age, online searches for the best local physicians are the primary way most patients find new providers. A simple Google search is the first step most patients take when they need healthcare services. How highly your practice ranks in the search results will play a big role in the number of patients Read more…