Physicians play a crucial role in society. Those in this venerable profession are responsible for maintaining the general health of their communities, and those that live therein. Such heavy responsibilities can, however, exact an equally heavy toll on one’s mental wellbeing. This toll can lead to difficulties in performing these duties optimally – and eventually Read more…
Health IT
The Benefits of QR Codes for Medical Practices
Today’s consumers want instant access and convenience for their services – and QR codes are the way to offer that. These codes allow healthcare providers to meet these needs with immediate interaction with physicians through a smartphone or tablet. A few codes, placed strategically, can also work wonders for marketing purposes. Here are 6 ways Read more…
6 Things to Look for in an RCM Provider
Medical practices are still recovering from the economic fallout of the COVID-19 pandemic, with revenues struggling to hit pre-pandemic levels. Many patients are still keeping their distance and not all practices have access to the resources necessary for offering telehealth services. As providers look to rebuild their financial security, it might be wise to look Read more…
4 Steps to Take for Proper Succession Planning
Given how often private practice ownership changes hands, proper succession planning is absolutely critical for a successful transition. Many physicians don’t pay much attention to this aspect of practice management, which can cause many difficulties should ownership quickly change hands, such s in the case of a death or sudden retirement. This lack of planning Read more…
Improving Patient Engagement
COVID-19 cases might be on the decline, but physicians still have many problems to face before they can relax. Some of these problems were caused by the pandemic, yes, but many were present even before. Staffing shortages, burnout, increasing demand for telehealth and a continuing lack of interoperability have physicians struggling to reach pre-pandemic levels Read more…
The Importance of Local Search Marketing
A strong digital marketing strategy is absolutely imperative for any healthcare business. An essential part of that strategy is recognizing the importance of local search marketing. If you’re website is not optimized for local searches, you are missing out on an audience that is easy to convert. After all, local healthcare customers can’t find your Read more…
5 Facebook Marketing Tips for Medical Practices
Running the Facebook page for a medical practice can be dull and tedious. Posting the same updates over and over again just to keep visitors engaged. While it is a cheap and effective marketing tactic, most practices, and businesses in general, do not invest much into it, leading to their Facebook marketing strategy growing quite Read more…
Lesson Learned From EHR Down Time
Abstract An unexpected downtime in an electronic health record system can be dangerous to patients and result in data loss or compromise. This article examines a downtime of National Institutes of Health Clinical Center’s EHR system. It presents the methodology of review, a description of event, lessons learnt, and possible process and policy changes that can Read more…
The Importance of Local Business Directories for Healthcare Marketing
A PatientPop survey from 2021 found that more than 60% of patients will go online sometimes or often to look for healthcare services. These patients most frequently use healthcare organization websites and search engines to do so. As a practice, it is essential that you have a strong presence wherever patients are looking for care. Read more…
Web Design Tips for Healthcare Practices
In our modern digital age, a business’ website is its primary means of leaving a positive impression on potential customers. The same holds true for any medical practice; an engaging and interactive website that offers patients all of the information they would need is an absolute must. Medical practitioners often get this aspect of running Read more…