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The ever-shifting healthcare landscape has provided consumers with new care options. With retail clinics, virtual visits and urgent care practices, it has become harder for primary care physicians to elicit patient loyalty. And yet, for many PCPs, success in today’s crowded marketplace depends greatly on loyalty.
The 2015 PCP Consumer Loyalty Survey, presented by The Advisory Board Company for Cigna Health, asked approximately 2,000 consumers, who had a primary care visit in the last 12 months, what factors will keep them loyal to their current practice and what would cause them to switch to a new PCP. This info graphic summarizes the results of the study.
Do let us know in the comments section below if you identify with any of these and how did you address these challenges.
You can also use these free resources to help you market your practice.
The right technology can do wonders for your practice by making you work more efficient and providing a hassle-free environment for your patients. Reduce wait times by booking patient appointments through patient portals, checking insurance eligibility through an automated billing software or hiring a professional medical billing company to deal with patient billing queries. A small investment today will help your practice grow for the foreseeable future.