Archives for May 2022

A strong digital marketing strategy is absolutely imperative for any healthcare business. An essential part of that strategy is recognizing the importance of local search marketing. If you’re website is not optimized for local searches, you are missing out on an audience that is easy to convert. After all, local healthcare customers can’t find your Read more…

Running the Facebook page for a medical practice can be dull and tedious. Posting the same updates over and over again just to keep visitors engaged. While it is a cheap and effective marketing tactic, most practices, and businesses in general, do not invest much into it, leading to their Facebook marketing strategy growing quite Read more…

Abstract An unexpected downtime in an electronic health record system can be dangerous to patients and result in data loss or compromise. This article examines a downtime of National Institutes of Health Clinical Center’s EHR system. It presents the methodology of review, a description of event, lessons learnt, and possible process and policy changes that can Read more…

A PatientPop survey from 2021 found that more than 60% of patients will go online sometimes or often to look for healthcare services. These patients most frequently use healthcare organization websites and search engines to do so. As a practice, it is essential that you have a strong presence wherever patients are looking for care. Read more…