In the internet age, online searches for the best local physicians are the primary way most patients find new providers. A simple Google search is the first step most patients take when they need healthcare services. How highly your practice ranks in the search results will play a big role in the number of patients Read more…
Archives for February 2022
Strategies for Patient Collections
Turning patients over to collections can be an unpleasant experience for all involved. Sometimes, however, practices are left with no choice. To maintain profitability and keep doors open, practices need to continue receiving payment for the services they provide; thus, it is important to have a proper strategy in place for patient collections. Mistakes to Read more…
5 Strategies for Patient Acquisition
A marketing strategy is essential to running a successful business of any sort, including a healthcare practice. Patient acquisition is an area where practices can never rest, as patients are the very lifeblood of their business. However, marketing can be expensive, and figuring out how to successfully market your practice can put undue stress on Read more…
Marketing Healthcare to Gen Z
Gen Z might be the most stressed generation yet. The internet provides constant exposure to the doom and gloom of the modern world; mass shootings, sexual harassment, a global pandemic, etc., so they have a lot on their minds. With so many terrible events on their minds all the time, it should come as no Read more…
5 Healthcare Marketing Trends to Watch
In 2022, no medical practice can afford to be lax when it comes to marketing; falling behind in this regard means losing patients to others who are doing better. A key component of marketing is a forecast of future trends. A new year brings with it renewed competition, as other practices will be looking to Read more…